Lowongan Kerja Posisi Web Analyst (Google Analytics, Google Tag Manager) di Avantice Corporation
DESKRIPSI LOWONGAN KERJA
Job Description:
- Play a key role in influencing the strategic direction for the digital business.
- Responsible for monitoring and interpreting click path and purchase data to identify and provide actionable recommendations to improve customer experience across digital touch points.
- Implement analytics tracking tags leveraging on tag management tools.
- Collaborate with our marketing teams, web developers, operations and product owners to ensure they have a clear picture of how users are engaging with our platform.
- Responsible for generating recurring reports and fulfill ad-hoc analyses designed to monitor the digital user experience and answer business questions.
- This role is a part of our data scientist team and is responsible for delivering digital analytics and insights.
Main Responsibilities:
- Consolidate, investigate and analyze digital usage analytics to identify trends and create data-driven insights about visitor behavior (e.g. traffic patterns, conversion funnel, navigation behavior, and pathing)
- Manage the collection, measurement, reporting, and analysis of web behavioral data across multiple platforms.
- Disseminate relevant web analytics data throughout the organization; champion data-driven decision making.
- Work closely with multiple teams to help identify data capture opportunities, bridge data gaps, source issues, and data inaccuracies
- Define data requirements for projects, identify missing metrics to build KPIs, and work with marketing to implement tagging requirements to ensure proper tracking and reporting of digital data
- Deliver actionable data-driven insights to business stakeholders through ongoing reporting, story-telling presentations, as well as daily interactions.
- Creation of comprehensive tracking & tagging implementation strategies in partnership with external agencies.
- Function as a subject matter expert on utilization of web analytics platform and analyzing web metrics across applicable apps and websites for user insights
- Write and maintain technical documentation and requirements related to web and mobile analytics
- Stay current with the latest developments with tracking tags and web analytics.
Requirements:
- Bachelor’s degree in digital marketing, computer science or degree in any quantitative field, statistics, data science, or mathematics.
- Relevant experience in the same field will be an added advantage.
- Experience in data analytics using web analytical tools such as Google Analytics, Google Tag Manager, Matomo, Mixpanel, or Adobe Analytics.
- Good understanding of web analytics basics: tags, cookies, variables, data layer.
- Experience with cross-channel and cross-domain data analytics.
- Experience with dashboard development using BI tools e.g. Tableau, PowerBI, Looker
- Strong written and verbal communication skills
Informasi Tambahan Lowongan Kerja
Tingkat Pekerjaan : Pegawai (non-manajemen & non-supervisor)
Kualifikasi : Sarjana (S1)
Pengalaman Kerja : 1 tahun
Jenis Pekerjaan : Penuh Waktu
Spesialisasi Pekerjaan : Penjualan / Pemasaran, Digital Marketing / 503, 203
Informasi perusahaan Pemberi Kerja, Avantice Corporation
Avantice Corp Service Company is one of the best regional Business Process Outsourcing (BPO) service providers by offering exceptional strategic, efficient, and secure horizontal BPO services to off-shore and near-shore e-commerce companies.
We are an energetic, innovative and customer-driven organization base in the heart of Makati City, Philippines. We are dedicated to developing our workforce and to provide the team with a challenging, high-performance yet caring and pleasant working environment.
Avantice Corporation is a multi-Nationalities company which will provide an opportunity for candidates to experience different cultures and enriches both personal and professional aspects for the individual.
Company Vision:
The Role Model of a Strategic Service Partner
-Passion for result
-Completely aligning with our brands for their success.
Mission
•To deliver strategic BPO services to our clients that contributes towards achievement of their corporate long term goals and objectives
•To deliver highly efficient and secure BPO services to our clients that maximizes the return of their investment
•To establish the best practice for horizontal BPO services in the ecommerce sector
•To identify, recruit, retain and develop highly effective professionals
•To establish, cultivate and maintain a working environment that encourages responsible personal and professional growth.
Informasi Tambahan Perusahaan Avantice Corporation
Ukuran Perusahaan : 201 – 500 pekerja
Waktu Proses Lamaran :
Industri : Call Center/IT-Enabled Services/BPO
Tunjangan dan Lain-lain : Asuransi kesehatan, Kasual (contoh: Kaos), Meal provisions, Leave entitlements, Accommodation, 24/7
Lokasi : Makati City
Kami menghimbau agar Anda tidak memberikan bayaran kepada perusahaan atau individu siapapun agar dapat diterima kerja agar dapat terhindar dari penipuan.